Prioritize the business name
The main identity must remain clear from the road or parking lot. Secondary services belong in smaller supporting areas.
Use windows with purpose
Window lettering works well for hours, phone numbers, services and promotions. Maintain open areas so the storefront still feels welcoming.
Check real viewing conditions
Glare, tinted glass, parked cars, landscaping and traffic direction all affect visibility. Evaluate the storefront at the times customers typically pass it.